Scott Whisenant, StrucSure’s VP of Sales for Central and Southwest Texas, thought up this brilliant messaging one day after meeting with a builder prospect.
During that meeting, Scott was discussing our value proposition and why StrucSure should be considered for the prospect’s warranty needs. While gathering his thoughts, he started drilling down about what makes us different than the competition… how we are unique and why builders chose us to be their risk management partner.
In addition, he was developing a list of current StrucSure clients in his mind to back our experience and reputation, and during that process he realized that many of the builders who made the list were elite builders in the industry who had won multiple awards at the different industry events he had been attending. It was a great realization to recognize that we truly were working with the best builders in the industry!
So, Scott made a mental note of that observation.
In addition, Scott wanted to expand on his realizations by further explaining that StrucSure’s screening process only allows us to accept reputable builders into our program and that those builders really did have their buyer’s best interests at heart (just like we do).
Scott also explained that through his industry experience, he learned it wasn’t necessarily that the buyers were primarily concerned about the possibility of a structural failure or construction defect in their home, they were more concerned with the possibility of a builder going out of business after the sale. This fear originated from the painful downturn a decade earlier, and as a result, buyers were becoming more aware and proactive about doing their due diligence when selecting a builder.
Buyers were becoming more educated about new-home warranties and wanted to make sure there would be protection and peace-of-mind “just in case” something happened again. And having an insurance-backed, third-party warranty that stood behind their builder provided that reassurance.
Furthermore, because we also want to give our builders the best protection, we secured the best reinsurer in the industry with the highest global brand recognition—Lloyd’s of London.
Scott’s realizations and genuine understanding of our business model and value proposition resulted in the marketing tagline we use today. The declaration that “StrucSure Home Warranty is How the Nation’s Best Builders Protect Their Buyers” communicates the service and protection we offer to quality builders and homebuyers across America.
If you are an elite builder, we invite you to learn more about how StrucSure Home Warranty can help you protect your buyers while offering you a number of risk management benefits. Click here to learn more…
