As homebuilders are stretched by rising labor cost and decreased labor availability, buyers’ concerns are on the rise about the construction quality of what for most people will be the largest investment of their lifetime.
At recent industry conference in Nashville, many builders shared their observation that they are seeing an increase in their “behind the wall” warranty call backs. Not only is this time-consuming for builders focused on building and selling more homes, but the need to pull contractors and trades of jobsites to address warranty calls adds to delays and decreases ROI. With today’s social media, homeowners want attention and want it now, or the builder’s reputation could be on the line. A recent survey conducted by Blue Tangerine evaluated home buyers’ attitudes and how builders can connect with them in more meaningful ways. Learn more about the Home Buyer Attitudes survey and what it means for market trends.
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