Buying a home is usually the most significant and expensive purchase a person will make in their lifetime. Therefore, it makes sense that they would be feeling nervous about making the right choice, especially when deciding how to pick a home builder.

As a new home builder, you will already be familiar with your customer’s concerns. However, building new homes comes with several advantages.

  • New homes are built with modern, safe, and high-quality materials
  • They can be customized to suit the environment and landscape
  • The homes can be built to satisfy modern living standards
  • Offering a new construction home warranty can give full peace of mind

Marketing Your Warranty Coverage

When a potential customer is researching how to pick a home builder, the benefits of a new construction home warranty may not be immediately apparent or understood. It’s vital that you market this feature clearly.

Having the benefits of the warranty laid out clearly allows the customer to understand exactly why this feature is so important.

The three main factors that need to be highlighted are:

  • The coverage: Customers want to know that they’re making a “safe” purchase. Therefore, highlighting the fact that they will not have to pay if anything goes wrong a structural component of their new home due to coverage under a warranty will make the home purchase highly attractive.
  • How much money it can save: A new home buyer is about to spend hundreds of thousands of dollars on their property. They do not want to then find a huge bill to fix structural damage. The home warranty takes care of this cost for them if a significant problem occurs as a result of defects.
  • Less stress: The home warranty gives peace of mind by making the claims process smooth and easy. No one wants to drag themselves through the legal process or try to manage repairs themselves. The home warranty company removes stress by managing the process for the homeowner.
  • The warranty clearly sets out the long-term obligations of the builder and the warranty company thereby removing the uncertainty surrounding future construction defects

How to Get the Message Out

  • StrucSure Home Warranty provides complimentary customized current marketing materials that helps builders communicate and promote the benefits of your home warranty. 
  • Use social media channels and marketing events to promote the benefits of the coverage. 
  • When listing your new properties, ensure that you highlight the fact that each new home comes with warranty coverage. 

The good news is that the more you are known as a building company that provides home warranty coverage, the better and more widespread your reputation. There’s no better marketing tool than recommendations from satisfied homeowners.

StrucSure Can Provide Your Coverage

Home warranties are the best way to ensure your new homes are sold quickly at a good price. They help increase your business and reputation while building customer confidence. If you’re not yet marketing your home warranty coverage, now is the time to start.

For more information about third party new construction home warranties, to receive a quote, and for advice on how to promote them, get in touch with our friendly team at StrucSure.